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Winning Business - Corporate Identity Design with Impact

The choices you make in the development of your corporate branding and identity is a major factor in determining the perception of your business to your customers.

Corporate branding is more than a logo. All of your marketing material needs to reflect the goals, ethics and vision of your company.

Corporate identity design projects fall into three stages.

  • Creation of a new (or development of the existing) corporate identity design.
  • Creation of a set of corporate identity design guidelines. This is a document which ensures that once an identity has been approved, consistency of use is applied in practice.
  • Rollout of the new corporate identity design. This could cover everything from signage, stationery and business forms, promotional literature, web site, intranet.

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